Wit Creative is a multimedia consulting firm focused on promoting new products and businesses getting started, as well as breathing new life into existing brands. Wit Creative provides corporate branding and identity, print and packaging, commercial expo/booth design,web and interactive media design, as well as photography and digital imaging.
The Wit Creative website is graphically interesting and is easy to navigate. The site clearly states their mission, the work they do, and their commitment to creative solutions in a fun and creative way that only a design firm could get away with. The site also offers a portfolio of their work that clearly illustrates the validity of the firm and its success. I noticed a few design faux pas, such as text failing to line up inside graphics and reverse highlights that seemed distracting to read, I’m not sure if it was a translation issue as they operate out of Indonesia. Otherwise, a fun website.
Juliana Bicycles
Juliana Bicycles mission statement is to “encourage more women to experience the best of mountain biking” ~ Juliana Bicycles.
For those of you who don’t know, Juli Furtado was one of the most dominant riders in mountain bike racing history and has been a leader in blazing a path for women’s cycling. Her reign was cut short due to a diagnosis with Lupus along with major depression. Today her line of women-specific race-worthy bicycles and women’s advocacy continues to promote women’s cycling at all levels.
Juliana bicycle’s website is engaging for both the competitive cyclist as well as the recreational cyclist. The site interconnects women in communities that champion Juliana’s mission as well as promoting “riding together,” with those who inspire a similar outlook.
To sum it up, Juliana Bicycles it an organization promoting women’s cycling at all levels and is committed to designing bikes to fit, to perform, and last (aspects that are often forgotten in the production of women specific bicycles). I love this website because it is engaging,it is easy to navigate, and well thought out. It is personable enough that any reader stumbling upon it, can easily connect with Juli’s story,and it inspires and invites riders of all levels to participate and engage by adding their story to the site. Simply put, it inspires a community of likeminded individuals while creating and encouraging a safe space for newcomers to the sport. Overall, a great website in its use of graphics, content, and navigation.
Dadaab Stories
Dadaab is the world’s largest refugee camp in northern Kenya near the border of Somalia. Five camps are home to roughly a half million people. Despite famine, kidnappings of aid workers, IED explosions, and much more, Dadaab has served over 500,000 refugees, impacting communities all over the globe. The camp, 35 humanitarian agencies, along with the government of Kenya, and the United Nations Refugee Agency, offer medical care, food, education, legal aid, and business loans, to name a few.
This website’s video-based graphics are engaging to viewers and help the viewer to feel as though he or she is virtually at the camp. The impact of viewer participation is far greater than text or photographic images. The site is visually engaging, interactive through compelling real-life stories, and its call to action needs little help as simply visiting the site is enough to inspire viewer participation. The only noticeable critique is a caution for the contrast of text overlaying video graphics. It wasn’t terrible but with consideration for ADA compliance, it could potentially be a problem.
Ducati Motorcycles
Since 1926 Ducati has established itself as a premium brand, and people are willing to pay extra for that. A high-end European market is Ducati’s target. Ducati’s website boasts high-end performance machines from racing to Enduro and markets more than a motorcycle, Ducati fosters a lifestyle.
Their website conveys prestige and muscle while offering everything from the machine, packaged experiences, apparel, history, and memorabilia, as well as membership prominence. To own a Ducati is elite status and ownership serves as admittance to the country club.
Ducati’s website utilizes video graphics and is easy to read. A constructive critique is that there is a lot of information within the website that could be categorized in a way that might feel a little less busy. Overall, the site does a good job of marketing the lifestyle while selling custom goods and services.
Bike the US for MS
Bike the US for MS organizes cross country bicycle trips to raise awareness and funds for Multiple Sclerosis research. Individuals from all backgrounds, commuters, weekend warriors, racers, to recreational riders from around the world volunteer their time to make a positive impact on those living with MS. Fundraise, Ride, and give back are the three steps at the heart of the organization.
The goals are to inspire (tell your story – get donors behind your cause), Engage (Connect with the MS community), Travel, Connect with team members, Volunteer (During rest days along the route, cyclists complete service projects for individuals living with MS), and Impact (riders hand deliver funds to MS clinics across the US). Combining financial contributions and research with personalized projects keeps a personal connection to the cause as participants make their way across the country.
Bike the US for MS is an engaging website with well-documented excursions to inspire participation at any level, through donation or cycling sponsorship. Clear and concise information is available and unlike many charitable organizations, it is nice to see that as a participant, you get to experience the result of your efforts. Graphics and content illustrate the true spirit of giving, service, and community. The site is intuitive and easy to navigate. I might have liked to see the font size on the top dropdown menus a little larger, but the font size is within reason. Overall a fantastic website.